Media

When is a phone not a phone? In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call. Parents are getting dialed in to the social media phenomenon and beginning to understand—and limit—how children use new media.

Minority radio ownership has remained virtually unchanged since 2007 even as the number of FCC-licensed stations has increased, according to a study released by the Minority Media and Telecommunications Council (MMTC). Download report here.

In this new phase of its brand evolution, Telemundo reaffirms its mission to enrich the lives of Hispanics in the U.S. and audiences worldwide by informing, empowering, inspiring and entertaining them through innovative and culturally relevant content across multiple platforms. Anchored on robust consumer research and insights, the new brand identity solidifies Telemundo’s position as the media company for people who “Quieren Más” (Want More).

Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.

More Hispanics would watch English-language programming dubbed into Spanish if more were available and easier to find, according to the 2009 Hispanic Consumer Survey on SAP commissioned by Screen Actors Guild, which reveals the viewing habits of Spanish-speaking audiences in the United States and the use of Secondary Audio Programming (SAP).

According to Nielsen Media Research, 2009 has been Telemundo’s best October performance in the history of the network.

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing.