The 10th Annual Latin GRAMMY Awards on Univision broke audience records for the network, reaching 12.8 million viewers, that’s all viewers, not just Hispanics, who watched some or all of the star-studded gala event. The broadcast made Univision the #2 network for the night among Adults 18-34, attracting 2.0 million viewers and beating CBS, NBC, FOX and CW in the process. In addition, the awards show attracted an average of 6.0 million Total Viewers 2+ and took the #3 spot among Adults 18-49 with 3.5 million average viewers, beating NBC, FOX and CW for the entire night in that demo. In key local markets such as Los Angeles, New York, Miami, Houston, and Phoenix, Univision stations were #1 for the night, regardless of language, among Total Viewers 2+.
Media
AT&T completes acquisition of Centennial Communications.
AT&T announced that it has completed its acquisition of Centennial Communications Corp. The acquisition enhances AT&T’s network coverage across the Midwest and Southeast United States and in Puerto Rico and the U.S. Virgin Islands.
Fox Sports En Espanol broadcasting Latin American Poker Event in the U.S.
Fox Sports en Espanol and PokerStars.net recently announced the first-ever Spanish-language U.S. broadcast of a Latin American poker event.
Cutting through the Mobile Penetration Hype.
Measuring the US mobile audience may sound simple enough, but as it turns out, many researchers count active mobile subscriptions, not the actual number of people with a mobile device.
A Pocket Guide to Social Media and Kids.
When is a phone not a phone? In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call. Parents are getting dialed in to the social media phenomenon and beginning to understand—and limit—how children use new media.
Minority Commercial Radio Ownership in 2009: FCC Licensing and Consolidation Policies.
Minority radio ownership has remained virtually unchanged since 2007 even as the number of FCC-licensed stations has increased, according to a study released by the Minority Media and Telecommunications Council (MMTC). Download report here.
Telemundo rolls out brand identity ‘Atrévete a Más’.
In this new phase of its brand evolution, Telemundo reaffirms its mission to enrich the lives of Hispanics in the U.S. and audiences worldwide by informing, empowering, inspiring and entertaining them through innovative and culturally relevant content across multiple platforms. Anchored on robust consumer research and insights, the new brand identity solidifies Telemundo’s position as the media company for people who “Quieren Más” (Want More).
Going Social anywhere and everywhere.
Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted daily, 46% checked for updates every day. Almost one in five social media users reported using Twitter in the past week.
