A second annual survey of companies sponsoring online communities shows signs of increasing maturation as enterprises continue to invest in social media tools and online communities.
Media
Have you even been to a Hispanic Celebration and you know you were part of history?
Yes, I was there at the beginning.
At a packed party at the Club 50 at the Viceroy in Miami hosted by ESPN Deportes and Moet Hennessy that included the Miami Dolphins, the National Football League and Miami’s high rollers, the celebration begins.
Why is this Hispanic Heritage Month celebration different and historic?
Published by Gene Bryan/HispanicAd.com
Engaging Online Video Viewers.
Online video viewership has never been higher, and marketers are eager to reach such a large audience. But many viewers dislike or distrust video advertising—even though they freely accept television commercials.
Arbitron honors Excellence in Radio at ANA Multicultural Conference.
Arbitron Inc. honored Comcast and Grupo Gallegos as Radio Grand Prize Winners at the Multicultural Excellence Awards held at the 11th Annual ANA Multicultural and Diversity Conference in Phoenix, Arizona at the Arizona Biltmore Resort and Spa. Arbitron worked closely with the ANA to introduce a new category in 2009 highlighting exceptional work in radio advertising.
Social Site Users depend on Their Networks.
Social networking is one of the most important activities—online and offline—among US social network users, based on results of Beresford Research’s “Use of Online Social Networks” white paper.
Migdalia Figueroa named VP of Content for the Telemundo Station Group.
Telemundo announced that Migdalia Figueroa has been promoted to Vice President of Content for the Telemundo Station Group. Previously, Figueroa was Vice President of Content at WSCV Telemundo 51.
Univision Móvil App at Apple’s App Store.
Univision Interactive Media, Inc. announced the availability of its Univision Móvil App on the App Store.
Arbitron plans to increase Sample Size across all PPM Markets.
Arbitron Inc. (ARB) announced its implementation strategy to increase sample sizes in its Portable People Meter (PPM) markets. The Company now plans to increase sample targets by ten percent in the important advertising demographic of Persons aged 18-54 by mid-year 2011.
360i Social Marketing Playbook.
Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. Download here.
Impremedia & Veranda Entertainment launches online access to acclaimed films.
Veranda Entertainment and impreMedia announced an agreement to make available for free a selection of acclaimed films from the vast catalog of Veranda Entertainment on the impre.com network of premium websites (www.impre.com) on an ad-supported basis.
ESPN Deportes Dream Job: El Reportero revs up ads sales.
ESPN Deportes announced a multimedia agreement with Ford, AT&T, Burger King Corporation and Infinity Auto Insurance to serve as marketing partners for the second installation of ESPN Deportes’ Dream Job: El Reportero, the Spanish-language version of ESPN’s popular Dream Job.
Online’s Slice of Ad Spending grows Worldwide.
The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.
