Arbitron Inc. released its annual radio industry study, Radio Today 2009 Edition. This is the first annual report that includes Portable People Meter (PPM) data from several major markets as well as Diary data. Download report here.
Media
Six Steps to Effectively Market your Brand Online: Make 2009 the year you engage!
Last year, online and offline publications were buzzing about social media and its potential impact on various industries. More than half of interactive marketers surveyed (53 percent) in a new Forrester Research report expected social media budgets to increase as a direct result of the weakened economy.
Multichannel trend report uncovers Marketing Opportunities.
According to Epsilon Targeting, the newly formed data division of Epsilon, online sales continue to grow and certain product categories remain popular among consumers despite a challenging economy.
Telemundo to include 2010 Census storyline in Telenovela.
As part of Telemundo’s partnership with the 2010 Census, the Hispanic television network has written a census storyline into their popular telenovela “Más Sabe El Diablo.” Media are invited to attend a question-and-answer session about the census storyline and the 2010 Census partnership.
