Media

Arbitron Inc. (ARB) announced its implementation strategy to increase sample sizes in its Portable People Meter (PPM) markets. The Company now plans to increase sample targets by ten percent in the important advertising demographic of Persons aged 18-54 by mid-year 2011.

Written by marketers for marketers—including an introduction by IAB President & CEO Randall Rothenberg—the 360i Social Marketing Playbook helps brands simplify and take advantage of the dynamics of social media. Download here.

Veranda Entertainment and impreMedia announced an agreement to make available for free a selection of acclaimed films from the vast catalog of Veranda Entertainment on the impre.com network of premium websites (www.impre.com) on an ad-supported basis.

ESPN Deportes announced a multimedia agreement with Ford, AT&T, Burger King Corporation and Infinity Auto Insurance to serve as marketing partners for the second installation of ESPN Deportes’ Dream Job: El Reportero, the Spanish-language version of ESPN’s popular Dream Job.

The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

Telemundo Communications Group (Telemundo) and Colombian television production pioneers, Radio Television Interamericana S.A. (RTI), reached an agreement to create a new entity called Producciones RTI S.A.S. that will produce television content in Colombia for export to the US and the rest of the world.

According to Nielsen Media Research, Telemundo solidified its position as the fastest- growing network among all major broadcast networks regardless of language in general market prime (Mon-Sat 8-11PM & Sun 7-11PM) among Adults 18-49 (up 17%, +96,000) and Adults 18-34 (up 22%, +70,000).