Liberman Broadcasting, Inc. (LBI Media) announced the execution of an affiliation agreement in New York, the nation’s largest television market. Under the agreement, Tribune’s WPIX-TV, the flagship CW network affiliate for the New York market on channel 11.2 starting October 1st.
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Wallace – VP of Midwest National Sales & Marketing at Estrella TV Network.
Liberman Broadcasting, Inc. (LBI Media) announced the appointment of broadcast sales veteran Andrew Wallace as Vice President of Midwest National Sales and Marketing. Based in Chicago, Wallace will be charged with strategically positioning the Estrella TV network, set to launch this month.
Woodie named President of Lotus Entravision Reps.
Phil Woodie has been named President of Lotus Entravision Reps (LER) and will be based out of the LER office in New York. Mary Hawley who was the President of the company, assumes the important role of Western Regional Sales Manager based in the LER Los Angeles office to maximize the opportunities in the region and the Los Angeles office to the company.
Hispanic Homes in U.S. show largest growth for 2009-2010 TV Season.
Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.
Building Great Brands in the Digital Age: Guidelines for Developing Winning Strategies.
Digital has the power to transform marketing. In an environment that is inherently about choice, engagement and personalization, digital allows the best marketers to market better. In this report, we examine how brands can succeed in a digital world and the opportunities it presents.
