Media

Fox Sports en Español is the recipient of two major industry awards for its “Strings” campaign, featuring an inspirational soccer TV spot set to the stirring sounds of violins. The groundbreaking and emotional piece garnered the network two Telly Awards, which honor outstanding cable TV programs, online content, commercials and film productions, as well as an Imagen Award, which recognizes positive portrayals of Latinos and Latino culture in entertainment.

Thursday August 27, 2009 marks a historic event in the world of Hispanic sports radio. Twenty years ago, FDP launched the first radio show dedicated to soccer.

Sophisticated—and diverse

Social media has become a fixture on communication agendas across the country, fueled by the fact that Americans’ time on such networking sites has increased 73 percent in the past year alone. But according to a new survey, social media use is also generating its share of corporate heartburn.

Teenagers have previously lagged behind adults in their ownership of cell phones, but several years of survey data collected by the Pew Internet & American Life Project show that those ages 12-17 are closing the gap in cell phone ownership.

Virtually every company has a Web site — that’s a given. But with the volume of professionals going online for work-related purposes, you need more than a Web site to command maximum visibility and generate attention for your products and services.

Scarborough Research released an analysis highlighting the ways households are obtaining coupons. The study found that text messages and/or email are an emerging method for households to obtain coupons. 8.6 million (eight percent) of U.S. households currently acquire coupons via text messages and/or email.