As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.’
Media
Consumer benefits of BROADBAND Connectivity.
The United States is now in the middle of a third major transformation in home computing. Download report here.
Puerto Rico’s Telecom Market to Double its Data Revenue by 2014.
With the voice market shrinking, telecom operators face an opportunity to expand data services in Puerto Rico, as data revenue is expected to more than double by 2014 despite the deep economic contraction, according to the latest report from Pyramid Research.
How the Old, the Young and Everyone in between uses Social Networks.
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age.
Brands increased spending on Word-of-Mouth Marketing.
Spending on word-of-mouth (WoM) marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years, accentuated by secular and structural trends battering traditional advertising and marketing media, according to new research from PQ Media.
98.9% Of American Homes Able To Receive DTV.
The Nielsen Company reported today that 98.9 percent of U.S. homes are able to receive digital television signals, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals.
Advertisers much more likely than Consumers to believe in Power of Twitter.
What are you doing? It seems like everyone, especially in the media, is answering that question in 140 characters or less with a “tweet” and letting their “followers” know what they are up to each hour of the day. But is Twitter something that is in its infancy, something that is just a media darling or has it already experienced its fifteen minutes of fame?
Univision to air exclusive interview with President Obama.
Univision anchor Maria Elena Salinas sits down with President Obama to discuss his proposed health care reform and how it is expected to impact the Hispanic community.
Take Control Of Your Twitter.
Marisa Treviño, self described “Latina Blogging Journalist” founder and editor of Latina Lista, the latest reporting on breaking news, government legislation, justice issues, groundbreaking studies, Latina personalities and all that impacts the quality of life for Latinas/os in the USA – delivered from a Latina perspective. By Dieste Latincast. To listen to podcast CLICK above.
