The mobile platform boasts a dizzying number of options available to marketers – including, but not limited to: text and multimedia messaging, content and display advertising adapted for mobile mini-browsers, “conventional” online content and display advertising for PC-like browsers (from newer smartphones like the iPhone and Android G1), mobile applications, mobiles games, paid search, as well as proximity-based interaction through outdoor media/displays and shortcodes used in integrated marketing efforts, both of which cover the “last mile” for reaching consumers. Download report here.
Media
Get on Twitter’ is not a Social Media Strategy.
While some marketers believe a presence on Twitter is all that matters toward building a social media presence, this White Paper shows the proper first steps toward creating a much more involved and intelligent strategy that helps their social media efforts integrate with the overall brand seamlessly. The paper speaks to audience analysis, consistency, the meaning of ROI in a social media setting and more. Download here.
Marketers Embrace newer Media Platforms.
As marketers embrace new media platforms, social media and viral videos have seen the largest jump in ranking, according to a survey done by the ANA (Association of National Advertisers), BtoB Magazine and in partnership with marketing services firm ‘mktg.’
Consumer benefits of BROADBAND Connectivity.
The United States is now in the middle of a third major transformation in home computing. Download report here.
Puerto Rico’s Telecom Market to Double its Data Revenue by 2014.
With the voice market shrinking, telecom operators face an opportunity to expand data services in Puerto Rico, as data revenue is expected to more than double by 2014 despite the deep economic contraction, according to the latest report from Pyramid Research.
How the Old, the Young and Everyone in between uses Social Networks.
Social networkers utilize popular Websites such as MySpace, Facebook, Twitter and LinkedIn in different ways depending on their age.
Brands increased spending on Word-of-Mouth Marketing.
Spending on word-of-mouth (WoM) marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years, accentuated by secular and structural trends battering traditional advertising and marketing media, according to new research from PQ Media.
98.9% Of American Homes Able To Receive DTV.
The Nielsen Company reported today that 98.9 percent of U.S. homes are able to receive digital television signals, a gain of 229,000 homes in the last two weeks and 1.3 million homes since the week of the June 12 DTV transition. As of July 26, only 1.2 million homes were unable to receive digital signals.
