Want to start a brawl in online advertising circles? Just announce that online advertising should adopt the traditional media measurement metrics of reach, frequency and GRPs (gross rating points).
Media
IAB Mobile Buyer’s Guide.
The proliferation of smartphones and consumers’ ever-increasing appetite for mobile interactive experiences have created unique marketing opportunities for advertisers looking to reach people on the move.
Multiculturalism asserts itself on the greens.
The great national golfing nightmare is over. And we have a Mexicana and a South Korean woman among others to thank. Published by Manny Gonzalez. To read El Blog CLICK above.
Personal recommendations & consumer opinions posted online most trusted form of advertising globally
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Global Sports Market Estimate 2009.
The NPD Group, Inc. announced the results of its fourth annual study on the global sports market, Global Sports Estimate 2009. According to the report, worldwide sales of sports equipment, apparel, and footwear sales remained flat at $ 284 billion USD (€ 219 billion*) in 2008, down from a 4 percent increase the previous year.
Fox Sports en Español Magazine on HOLD.
Fox Sports en Español announced it has ceased publishing Fox Sports en Español Magazine with Cuatro Media, Inc. The network is in active discussions with potential new partners to re-launch its national print publication in the coming months.
