Media

Social Media is emerging as a Direct Marketing Channel.

StrongMail Systems, Inc. announced new survey data that points to the emergence of social media as a direct marketing channel and significant planned investment in email marketing and social media programs in the second half of 2009.

Telemundo’s Sin Senos No Hay Paraiso most watched novela in Telemundo history.

Sin Senos No Hay Paraiso is the most successful novela in Telemundo’s history.

GolTV & ESPN team Up on coverage of La Liga.

GolTV which holds exclusive TV rights to Spain’s La Liga and ESPN have reached an agreement for Spanish and English-language multimedia rights to Spain’s La Liga in the U.S. through 2012. The two multimedia companies will now share coverage of one of the world’s most popular and most watched football leagues — Spain’s La Liga.

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