Media

The Arizona Coyotes announced a partnership with Univision Arizona to broadcast a Coyotes Game of the Week on radio in Spanish.

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.

The world’s fiercest competition, Exatlón Estados Unidos, returns to Telemundo in 2022 with a new and electrifying season premiering Tuesday, January 11 at 7pm/6c.

EstrellaTV has finalized a distribution agreement with new MMA fight series, Naciones MMA, bringing the series to the network.

Univision Communications Inc. announced a partnership with powerhouse actress, singer-songwriter, and executive producer Selena Gomez to produce her first-ever Spanish-language series “Mi Vecino, El Cartel” (“The Cartel Among Us”) through her company July Moon Productions and alongside Blackfin (an eOne company).

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.

Meruelo Media (Power 106, Cali 93.9, KLOS-FM, 93.5 KDAY and KWHY-22 TV) has announced its partnership with Matrix and their Monarch Media Ad Sales Platform.

It’s become a bit of an ongoing joke in this industry that ‘this will be the year of the mobile’, as someone has boldly claimed this pretty much every year since around 2009. User behaviour has of course completely ignored marketer predictions, so instead of surging forward in a single year, mobile has grown steadily year-on-year.

Univision Communications Inc. and Mediahub announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks.

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

Kanal D Drama brings together the best Turkish series dubbed in Spanish, which recently launched their standalone subscription video-on-demand app, announced the release of three acclaimed Turkish dramas, available for the first time for U.S. Hispanics.

Panam Sports and Streann Media are launching the Panam Sports Channel, which is bringing fans throughout the Americas closer to sports than ever before.

Spanish Broadcasting System, Inc. announced the launch of Salsa 106.3FM (WRAZ-FM) a radio station targeting South Florida’s young Hispanic adults in the highly sought-after 18-34, 25-64 demographic.

Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.

Nielsen announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.

Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro.  By Adam Jacobson – Editor in Chief