Media

Often we only recognize important moments in retrospect — but we already know that this Friday will be a watershed day in media. When analog TV signals are erased from the U.S. airwaves and replaced by digital, a small percentage of households will lose TV access, despite the availability of converter boxes and government coupon programs; but many others have been or will be introduced to new programming, ads and technologies as a result of the transition — changes that could shift their viewing behavior forever.

Keeping up with their children keeps moms on the leading edge of new technologies and online activities. In fact, they are among the most savvy of all online users.

In a poll of chief marketing officers from the Duke University Fuqua School of Business and the American Marketing Association (AMA), the top overall customer priority named was service excellence, followed by building a trusting relationship.

Ignorance is bliss in some situations, but not when it comes to understanding the facts about the transition to digital television (DTV). With only four days to go until the switch, the Federal Communications Commission wants to ensure that consumers know what it takes to get ready for the switch on June 12. Here’s what consumers should know ……

The White House issued a statement by the President encouraging those who rely on over-the-air broadcasts as their only means of receiving a television signal to take advantage of all the assistance the government is providing to help them switch to digital programming. The statement also reinforced that there will be no further delay in the nationwide transition to digital television, which will occur on June 12.

New research from Knowledge Networks shows that the transition to digital television has directly impacted media technology in one out of four (26%) U.S. TV households during the past year, as people invest in new TV sets and/or services to prepare for the June 12th changeover.