Price and placement.
Online video may be a relatively new medium, but in advertising some things don’t change. The primary concern of many advertisers is still-what used to be called-the editorial environment.
Media
The Infinite Dial 2009: Radio’s Digital Platforms.
In the latest study from Arbitron and Edison Research, radio expands its reach beyond the AM and FM bands, and how users of online radio are spending their time with other forms of media.
As Economy impacts Online Retail – companies shift Marketing Focus.
The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings from The State of Retailing Online 2009, the 12th annual Shop.org study conducted by Forrester Research Inc. (Nasdaq: FORR). The survey of 117 online retailers also found that, while the number of companies focusing on customer retention has nearly doubled in the past year, many retailers see the recession as an opportunity to capture market share from weakened competition.
IAB – Clarity and Definition to Social Media Advertising Metrics.
The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform’s value and impact. To deliver consistency into this rapidly evolving means of communication, the Interactive Advertising Bureau (IAB) today announced the release of “Social Media Ad Metrics Definitions.” The document divides social media into three distinct categories and defines the metrics specific to each type.
