Media

Univision Communications Inc announced a robust programming line-up for Univision, TeleFutura and Galavisión in the 2009-2010 season. The new programming slate includes the exclusive Spanish-language broadcast of the 2010 FIFA World Cup South Africa™ in high definition, novelas, and reality shows.

ESPN Deportes enters the 2009-2010 “Upfront” season with record ratings, continued focus on featuring the best sportscasters in the industry and serving fans via its multimedia platforms offerings. The network announced a series of initiatives at the company’s Upfront, highlighted by the addition of legendary sportscaster Jorge Ramos to the company’s television commentator team.

Fox Sports en Español unveiled an array of exciting developments, including new original programming, rights to prestigious sporting event properties, and new and customized ways to get advertisers’ brands in front of the consumer, during its Upfront event at Manhattan’s famed Cipriani. Twelve years after launching as the first Spanish-language sports network in the U.S., the network announced that in 2010, a World Cup Year, it will have over 1500 hours of live and premiere soccer matches, which is more than any one, and almost more than all, Spanish-language networks combined.

According to Inside Radio, Univision stations in Miami, Phoenix and San Diego have received PPM pre-currency reports. But something was noticeably absent — data regarding stations owned by outspoken PPM critic Univision. Frustrated with the pace of improvement, it has refused to encode.

Focus is one of the key attributes of mobile media. I am not sure we fully appreciate that yet, but it is becoming increasingly apparent to me that an absence of clutter and a narrowness of options on handsets are two of the best friends both advertisers and content providers have on this platform.

With only three weeks left until the nationwide digital television (DTV) transition on June 12, many local broadcasters will be participating in coordinated DTV “soft tests” today Thursday 5/21/2009. These tests are designed to alert analog viewers who are unprepared for the impending transition that they will lose service once the transition occurs unless they act promptly to get ready.

Display ads do more than look pretty.

Online display ads have gotten a bad rap lately. It’s a format, according to many sources, with declining investment and waning effectiveness.

We talked to Roberto Sneider about the film “Arrancame La Vida”, based on the novel by Angeles Mastreta. He directed and wrote the screenplay. This movie will be in US theaters soon. He talked about the making of this film alongside Mastreta, the adaptation of the screenplay, the characters,and his career as a director.

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The Federal Communications Commission (FCC) has initiate an inquiry into whether Arbitron’s deployment of its new audience measurement system, the portable people meter (PPM), was undermining the Commission’s efforts to promote media diversity and expand ownership opportunities for businesses owned by people of color.