ver 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV, according to market research firm In-Stat.
Media
Univision Radio refuses to sell with PPM.
According to Inside Radio, Univision Radio has decided not to sell advertisers and agencies with the use of Arbitron Personal People Meter (PPM) ratings data.
The reasons are simple. inaccurate and biased ratings that reflect the listenership of Hispanic formatted radio stations.
Grupo Radio Centro’s ‘Exitos 9 39FM’ in LA.
Grupo Radio Centro (GRC) introduced Exitos 9 39FM (KMVN) in the country’s top-rated Southern California Hispanic market.
Weekly Online Radio Audience grows to estimated 42 million Americans in 2009.
The Infinite Dial 2009: Radio’s Digital Platforms, the latest study by Arbitron Inc. and Edison Research, shows continued growth in usage and ownership of various forms of digital audio platforms, including online radio, iPod/MP3 players, and podcasting.
Univision local news in LA & NY land top spots in the country.
The Univision Television Group announced that two of its stations’ newscasts have once again taken the top two spots in the entire country, regardless of language.
U.S. Hispanic Internet Audience growth outpaces Total U.S. Online Population by 50%.
comScore, Inc. released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.
Generations Online in 2009.
Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.
Andres Cantor scores a goal with HispanicAd.com.
HispanicAd.com is proud to announce that Andres Cantor and his Futbol de Primera site & blog will be associated with our website, counting down the days to the 2010 World Cup in South Africa.
