Media

Spanish Broadcasting System (SBS) announced that Billboard has posthumously honored Mr. Pablo Raúl Alarcón with its 2009 Hall of Fame Award, in recognition of his extraordinary contribution to the development of radio and Latin music in the United States. Mr. Raúl Alarcón, Jr. will accept the award at the Billboard Latin Music Conference.

Let’s talk about budgets.

It took a while.

Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.

Today, the distinctions between advertising and marketing have blurred, as new forms of communication combine the ROI-characteristics of direct marketing with the brand characteristics of traditional advertising. With digital consumers increasingly in control of their media experience and advertisers shifting their spend to more interactive, measurable formats, companies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. To adapt and succeed – especially in the current economic environment – content owners, media distributors and agencies need to build a new set of capabilities now: cross-platform innovation, greater insights, open collaboration and digital processes.

Ad-ID announced the “Radio Accountability Initiative,” which was endorsed by the Radio Advertising Bureau (RAB) at its RAB `09 conference. Harold S. Geller, senior vice president, cross-industry workflow, 4A’s, and managing director, Ad-ID LLC, announced the initiative during a panel discussion entitled “Increasing Cash Flow and Decreasing Makegoods Through Digital Commercial Workflow.” The Initiative will address accountability and distribution platforms that ensure the right commercials get on the right stations.

MyAdSpace?

These days, wherever and whenever marketers gather, social networking is a hot topic.

Pharma spent nearly $1.2 billion to market online in 2008, a figure that is expected to reach $2.2 billion by 2011. Yet there still appears to be much reluctance about social media because of regulatory considerations. Here are six steps that can help balance risks and the wrath of regulatory.

Televisa Networks and Telemundo announced they have signed a joint venture agreement to launch the Telemundo channel, which will be distributed throughout Mexico and Latin America.

GolTV has inked a multi-year TV rights deal for the U.S. and Canada for Spain’s La Liga through 2012. The country’s fastest growing all-soccer network has also secured four original shows offering in-depth coverage of La Liga’s 20 club teams throughout the season, including world-renowned clubs FC Barcelona and Real Madrid.