Media

Pharma spent nearly $1.2 billion to market online in 2008, a figure that is expected to reach $2.2 billion by 2011. Yet there still appears to be much reluctance about social media because of regulatory considerations. Here are six steps that can help balance risks and the wrath of regulatory.

Televisa Networks and Telemundo announced they have signed a joint venture agreement to launch the Telemundo channel, which will be distributed throughout Mexico and Latin America.

GolTV has inked a multi-year TV rights deal for the U.S. and Canada for Spain’s La Liga through 2012. The country’s fastest growing all-soccer network has also secured four original shows offering in-depth coverage of La Liga’s 20 club teams throughout the season, including world-renowned clubs FC Barcelona and Real Madrid.

Most say, “Yes.”

A survey conducted by the University of Southern California Annenberg School found a majority of US users thought the Internet had made them more productive.

comScore, Inc. reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

A few weeks after 9/11, I had to attend a business meeting that was being held on the lot of a Hollywood movie studio. I had been inside studios for meetings before but right after 9/11 it was a major ordeal to get through the front gates. I think getting into the White House would have been easier, and I struggled to understand how these studios could be equating themselves with federal buildings and national monuments–the seats of our nation’s power.

Quite frankly I found the movie studios’ response a bit over-the-top and the epitome of arrogance. Call me cruel but I didn’t think that an industry that has not been kind to my Latino culture deserved unprecedented protection. I just couldn’t fathom shedding a tear if some disaster struck an industry that historically had misrepresented, disrespected or maligned my culture.

Published by Manny Gonzalez. To view El Blog CLICK above.

Univision Communications Inc. announced its plans to redefine its Upfront approach and go directly to its customers, to reach as many marketers as possible, with a message of growth and partnership. Univision will host regional Partnership Forums focused on helping companies capitalize on the power of the Hispanic consumer as a real growth lever for businesses today. The forums will take place in New York, Los Angeles, Chicago, Miami and Dallas throughout the month of April.