Report by Keynote that offers how technologies from the Web to the mobile phone impacted key vertical industries in 2008.
Media
Nielsen Radio Measurement Service Study highlights.
Nielsen found that cell-phone-only homes logged nearly 23 hours of radio listening per week compared to just over 19 hours for the total sample.
NABOB & SRA disappointed with Arbitron’s Latest PPM Promises.
The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) expressed their disappointment and frustration with Arbitron’s recent promises to upgrade its Portable People Meter (PPM) sampling methodology. These promises will not cure the problems that have caused PPM data to be skewed and unreliable. Indeed, Arbitron has done nothing more than assure the public that, at some point in the next two years, it will address the most glaring flaws in its PPM methodology.


























