Telemundo announced the finalists for the 2009 Billboard Latin Music Awards presented by State Farm during the live broadcast of its morning show, “Levantate.”
Media
FTC revises Online Behavioral Advertising Principles.
The Federal Trade Commission issued a report describing its ongoing examination of online behavioral advertising and setting forth revisions to proposed principles to govern self-regulatory efforts in this area. The key issue concerns how online advertisers can best protect consumers’ privacy while collecting information about their online activities.
ESPN to launch Global marketing effort for 2009 World Baseball Classic.
ESPN will launch a global promo campaign in support of the World Baseball Classic beginning Saturday, Feb. 14. Tagged, “National pastime. International stars”, the multimedia rollout will feature some of baseball’s top names – Jorge Cantu, Derek Jeter, Alex Rodriguez and Ichiro Suzuki – paying homage to their heritage and the pride it instills in them as they prepare to participate in the global baseball tournament.
Miss Mundo Puerto Rico 2009 on Mega TV.
Spanish Broadcasting System (NASDAQ: SBSA) (SBS) announced today that Mega TV Puerto Rico, its Network and affiliates will be the official medium to broadcast the “Miss Mundo Puerto Rico 2009” beauty pageant and any related programming of the famous event.
McDonald’s to air the National Premiere of the Make Your Dream Happen on V-me.
V-me is collaborating with McDonald’s to air the National Premiere of the Make Your Dream Happen (Haz tu sueño realidad), an RMHC/HACER Scholarship documentary on Valentine’s Day!
Davidson Media Group …. SOLD!
Davidson Media Group, a radio station operator focusing on Hispanic and “Inspirational” markets (urban and southern), has agreed to be acquired by SS Broadcasting Holdings, LLC, a vehicle owned by Sanjay Sanghoee, an investment professional specializing in media. Felix Perez will remain as the company’s CEO and the management team will stay in place.
Turner Classic Movies to look at Latino Images in film.
Marking the fourth in an ongoing series of film festivals exploring Hollywood’s portrayal of different racial groups, Turner Classic Movies (TCM) will turn its spotlight on the cinematic depiction of Latinos. Throughout the month of May, TCM’s RACE AND HOLLYWOOD: LATINO IMAGES IN FILM will showcase 40 films, past and present, that show the progression of how Latino characters and culture are depicted in cinema.
USA-Mexico World Cup Qualifying Soccer match boosts ESPN Deportes.
Fútbol Picante, the network’s Mexican soccer nightly news and information program, enjoyed its two most-watched telecasts ever. The 6 p.m. ET pre-game edition earned a 2.6 Hispanic HH coverage rating, representing an average of 192,000 Hispanic viewers (P2+). The 9 p.m. ET edition immediately following the match earned a 2.9 Hispanic HH coverage rating, representing 223,000 Hispanics viewers (P2+). The two airings of Fútbol Picante were the most-watched live sports telecasts on Spanish-language cable yesterday.
U.S.A. VS. MEXICO World Cup qualifying match largest audience ever in Spanish-language TV History.
Univision’s live telecast of Wednesday night’s highly anticipated World Cup qualifying soccer match from Columbus, Ohio between the national teams of the U.S.A. and Mexico was seen in its entirety or in part by 10.7 million viewers, and was watched by more viewers than any other sporting event in the history of Spanish-language television.
