Congress approved the move of the date switch for television to offer digital programming in the USA from February 17, 2009 to June 12, 2009.
Media
Telemundo launches ¡Hazte Contar! 2010 Census campaign.
Telemundo announced the launch of ”Hazte Contar!” (Be Counted!), a national initiative designed to increase awareness of the 2010 Census among U.S. Hispanics and increase their participation in this significant national process. The company-wide, year-long campaign will kick off on-air on April 1, 2009, and encompass all of Telemundo’s properties across its broadcast (network and stations), cable and digital platforms.
Nearly 2/3 of U.S. Hispanics access the Internet monthly.
United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.
Mega TV signs with Spanish Television Sales.
Spanish Broadcasting System, Inc. (SBS)announced that it has entered into a sales representation agreement with Spanish Television Sales (STS) to have the Company represent SBS’ leading Mega TV properties. STS will be responsible for advertising sales in all Mega TV markets across the country, including Puerto Rico, West Palm Beach and their newest affiliate in Las Vegas.
2008 Digital Year in Review.
comScore, Inc. released a new report, The comScore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.
