Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.
Media
Terra & Telemundo partner to launch Chivas & El Tri site.
Terra announced a partnership with Telemundo to offer marketers an opportunity to sponsor soccer games across multiple screens and own specific custom content areas.
Mobile Banking.
The Mobile Marketing Association (MMA) announced the publication of its Mobile Banking Overview; an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.
DTV-Delay bill fails to pass in House to approve a delay till June 2009.
The House failed to vote to approve a DTV date-change bill, a complete shocker on what the Senate had passed.
DTV date for switch continues to be February 17, 2009.
Until further notice.
