Peter Milian has been promoted to Vice President of Sales for the South Florida Market and Multicultural at Clear Channel Outdoor (CCO). Mr. Milan has been with Clear Channel Outdoor for 14 years.
For the past 8 years he he was the Director of Multi-cultural Sales & Marketing, contributing to significant revenue growth and creating great awareness for CCO nationally within the advertising industry.
Congress approved the move of the date switch for television to offer digital programming in the USA from February 17, 2009 to June 12, 2009.
Telemundo announced the launch of ”Hazte Contar!” (Be Counted!), a national initiative designed to increase awareness of the 2010 Census among U.S. Hispanics and increase their participation in this significant national process. The company-wide, year-long campaign will kick off on-air on April 1, 2009, and encompass all of Telemundo’s properties across its broadcast (network and stations), cable and digital platforms.
United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.
Spanish Broadcasting System, Inc. (SBS)announced that it has entered into a sales representation agreement with Spanish Television Sales (STS) to have the Company represent SBS’ leading Mega TV properties. STS will be responsible for advertising sales in all Mega TV markets across the country, including Puerto Rico, West Palm Beach and their newest affiliate in Las Vegas.
comScore, Inc. released a new report, The comScore 2008 Digital Year in Review, which recaps key trends in U.S. digital marketing for the year. The comprehensive report highlights the key trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.
