A new cyber “eavesdropping” program to “Track the Yack” among mobile computer users has analyzed thousands of conversations, comments and opinions in online discussions groups to gain revealing insights into the sentiments and preferences of today’s diverse digital user base worldwide.
Media
ImpreMedia to market Televisa’s Content for Mobile devices.
ImpreMedia announced that it will market Televisa’s mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising.
Ricardo Alvarez del Castillo passes …
Ricardo Alvarez del Castillo formerly Senior Vice President and General Manager of Heftel Broadcasting and before that with Tichenor Media System passed away on December 13, 2008.
5.7% of U.S. HH unprepared for the switch to Digital Television.
More than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today. This is an improvement of more than 1.3 million homes since Nielsen reported readiness status at the end of December.
