Terra announced a partnership with Telemundo to offer marketers an opportunity to sponsor soccer games across multiple screens and own specific custom content areas.
Media
Mobile Banking.
The Mobile Marketing Association (MMA) announced the publication of its Mobile Banking Overview; an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector. Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available to banks and other financial institutions. It also provides considerations for optimizing mobile banking communications and campaign effectiveness within each channel.
DTV-Delay bill fails to pass in House to approve a delay till June 2009.
The House failed to vote to approve a DTV date-change bill, a complete shocker on what the Senate had passed.
DTV date for switch continues to be February 17, 2009.
Until further notice.
