More than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today. This is an improvement of more than 1.3 million homes since Nielsen reported readiness status at the end of December.
Media
Global Internet audience surpasses 1 billion visitors.
comScore, Inc. reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.
Tuned-In…to your hand: Mobile video use in the U.S.
10.3 million U.S. mobile subscribers use mobile video, which still leaves 214 million U.S. mobile subscribers who don’t. In the markets in which Nielsen tracks video over phones, the U.S. is tops in terms of penetration, but at 5%, the medium is far behind even other mobile media. Three key developments in the space could fuel considerable growth in the market.
10th annual 2009 NY International Film Fest – call for submissions.
Commemorating its 10th year anniversary, the New York International Latino Film Festival (NYILFF), presented by HBO, today announced its open call for 2009 film submissions.
Televisa & Univision settle litigation.
Grupo Televisa S.A.B. and Univision Communications Inc. today announced that they have amended the current Program License Agreement (“PLA”). In connection with the amended PLA, litigation between the parties underway in Los Angeles federal court has been settled and will be dismissed.
Telemundo extends relationship with Billboard Latin Music Awards.
Telemundo Communications Group announced that the network has extended its multi-year deal with Billboard, a premier global music brand, to present the annual Billboard Latin Music Awards, with renowned producer, Tony Mojena continuing as the show’s Executive Producer.
DMA – Hispanic Direct Marketing: Techniques & Best Practices Report.
The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report.
Directo Hispano now Freydell+Torres Diversity.
“Freydell+Torres Diversity is here to fulfill this new role, with an expanded digital offering,” said owner-partner Humberto Freydell in announcing the agency’s evolution.
El Gato launches in Los Angeles.
Entravision Communications Corporation announced that it introduced its new radio format called “El Gato” to the Los Angeles market on KDLD/KDLE 103.1 FM beginning on Saturday, January 17th.
