Media

MRG’s new report shows how global developments in “Advanced Video Advertising” (AVA) for set-top boxes will continue to keep TV advertising dominant in global ad markets. By tracking both traditional and interactive TV advertising techniques, it provides an ROI calculation for each of the six most used interactive methods in the global advertising markets for Cable, Telco TV, Terrestrial, and Satellite operations.

At least one-half of the planet has a mobile phone. It could go past 100% someday.

You know it’s one thing hearing from your local weatherman that the storm of the century is approaching and it’s quite another living through the actual storm. Such is the case with Arbitron’s newest method of measuring radio listening called PPM.

There has been much written about the effects this measurement would have on our business and how the gross miscalculations of our audience would affect us. It appears that we might have not have taken into account the full dramatic impact this could have on the entire radio industry. For instance, it should be noted that both New York and Los Angeles markets have seen significant downtrends, the likes of which most of us have never witnessed.

In the tiny town of Edna, Texas, in 1951, a field hand named Pete Hernandez murdered his employer after exchanging words in a gritty cantina. From this unremarkable small-town murder emerged a landmark civil rights case that would forever change the lives and legal standing of tens of millions of Americans. A Class Apart tells the little-known story of a band of underdog Mexican-American lawyers who took their case, Hernandez v. Texas, all the way to the Supreme Court, where they successfully challenged Jim Crow-style discrimination against Mexican-Americans.

Sending out the right e-mail message with a short subject line on Monday or Tuesday is a good start.

Nearly all online marketers use e-mail. Studies conducted in January 2009 by two companies also confirm that most behave similarly when it comes to basic tactical decisions.

ESPN Deportes announced significant enhancements to its boxing programming lineup, highlighted with the launch of Golpe a Golpe, weekly, live news and analysis boxing program that will be co-hosted by legendary boxer Marco Antonio Barrera.