The Center for the Digital Future at the USC Annenberg School is pleased to present the results of the seventh year of our project, “Surveying the Digital Future.” The seven years of longitudinal research comprise an absolutely unique data base that completely captures broadband at home, the wireless Internet, on-line media, user-generated content and, now, social networking.
Media
What’s Competing for Internet Users’ Attention?
The answer: A lot.
Getting consumers’ undivided attention gets harder all the time. Much like drivers who listen to music, talk on the phone, apply makeup and eat at the same time, Internet users in the US conduct a wide array of activities while online.
TUTV to go in Puerto Rico!
TUTV television audiences will have programming available through TUTV Móvil (TUTV Mobile)
Prime Time for Mobile Coupons.
Penny-pinching consumers mean big bucks for mobile coupon campaigns.
The Short Code Marketing Opportunity.
In August 2008, Barack Obama’s presidential campaign made either history or political spectacle when it attempted to announce Joe Biden as the vice presidential candidate over SMS text message.
Before the campaign could send the text message announcement to supporters, mass media scooped the news and broke the story, but the magnitude of the campaign’s mobile efforts is noteworthy.
