Penny-pinching consumers mean big bucks for mobile coupon campaigns.
Media
The Short Code Marketing Opportunity.
In August 2008, Barack Obama’s presidential campaign made either history or political spectacle when it attempted to announce Joe Biden as the vice presidential candidate over SMS text message.
Before the campaign could send the text message announcement to supporters, mass media scooped the news and broke the story, but the magnitude of the campaign’s mobile efforts is noteworthy.
Have Students Graduated from E-Mail?
They have no use for irrelevant messages, that’s for sure.
2008 A Banner Year in Sports.
2008 will be remembered as a record-making year, not just on the field but also in the home. As Nielsen data reveals, consumers across the globe tuned in to sporting events in record
numbers.
Mobile and marketers: Finally a good connection.
If there’s any doubt that 2008 was a significant year for mobile marketing, consider this. The emergence of arguably the planet’s most prominent brand was fueled over the past year in large part by a robust, groundbreaking and multifaceted mobile marketing presence.
