Media

A study released by The Jeffrey Group reveals that the blogosphere in Latin America is established and growing in size and impact as rapidly as the Internet penetration in the region. The study, titled The Blogosphere in Latin America: An Analysis of the Region’s Webfluentials, examines the patterns and impact of blogging in Latin America as a growing medium of communication with a huge potential for business and organizational impact.

Volkswagen of America, in partnership with Major League Soccer, kicked off “The Road to MLS Cup”; a multi-market tour bringing the newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz, to the people. The three-state tour
will be driven by Volkswagen, whose Routans, Jetta TDI’s, Rabbits, and CC’s will serve as the official MLS Cup fleet bringing the trophy to the fans.

Understanding the rapid shifts in the customer landscape is essential for any business that wants to compete successfully in today’s increasingly diverse economy. The most successful companies have integrated multicultural awareness and marketing as a core corporate strategy. By Cruz Flores, Senior Manager, Multicultural Markets for Qwest Communications

Telemundo announced it is entering the 100-Day Countdown of “Alerta Digital,” the network’s company-wide sponsored national public service awareness campaign to educate its viewers on the upcoming digital television transition. This final effort of the campaign focuses on re-iterating the options consumers have to successfully make the transition from analog to digital television.

Univision Communications Inc. announced the last phase of the Company’s massive multi-platform education campaign to raise awareness about the upcoming transition to digital television (DTV).

ESPN Deportes and Bellator Fighting Championships jointly announced an agreement that will bring the sport of Mixed Martial Arts to ESPN Deportes for the first time.