Media

Talk, talk, talk, talk, talk.

A study released by The Jeffrey Group reveals that the blogosphere in Latin America is established and growing in size and impact as rapidly as the Internet penetration in the region. The study, titled The Blogosphere in Latin America: An Analysis of the Region’s Webfluentials, examines the patterns and impact of blogging in Latin America as a growing medium of communication with a huge potential for business and organizational impact.

Volkswagen of America, in partnership with Major League Soccer, kicked off “The Road to MLS Cup”; a multi-market tour bringing the newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz, to the people. The three-state tour
will be driven by Volkswagen, whose Routans, Jetta TDI’s, Rabbits, and CC’s will serve as the official MLS Cup fleet bringing the trophy to the fans.

Understanding the rapid shifts in the customer landscape is essential for any business that wants to compete successfully in today’s increasingly diverse economy. The most successful companies have integrated multicultural awareness and marketing as a core corporate strategy. By Cruz Flores, Senior Manager, Multicultural Markets for Qwest Communications