Telemundo announced it is entering the 100-Day Countdown of “Alerta Digital,” the network’s company-wide sponsored national public service awareness campaign to educate its viewers on the upcoming digital television transition. This final effort of the campaign focuses on re-iterating the options consumers have to successfully make the transition from analog to digital television.
Media
Univision to leverage GRAMMYs in final DTV Educational effort.
Univision Communications Inc. announced the last phase of the Company’s massive multi-platform education campaign to raise awareness about the upcoming transition to digital television (DTV).
Mixed Martial Arts on ESPN Deportes.
ESPN Deportes and Bellator Fighting Championships jointly announced an agreement that will bring the sport of Mixed Martial Arts to ESPN Deportes for the first time.
ESPN Deportes Heats up the Airwaves with a Caribbean ‘Warm Front’
ESPN Deportes announced the launch of a new advertising campaign surrounding its extensive coverage of the 2008-2009 winter league baseball from Dominican Republic, Venezuela and Mexico. “Le Quitamos el Frío al Invierno” which translates to “We take the cold out of the Winter”, the weather forecast for winter season transitioning to high temperatures as the country heats up with a “warm front” coming from the Caribbean and the Pacific bringing the heat of winter baseball to ESPN Deportes. The campaign is already appearing in selected areas around New York City and Miami.
