ESPN Films will premiere JC Chávez, the first Spanish-language film under the ESPN Films brand, Saturday, September 27 at 10 p.m. EDT on ESPN Deportes and ESPN Classic. JC Chávez, a film about the feats of Julio César Chávez, undisputedly one of the best Latin boxers of all times, will air as part of the company’s Hispanic Heritage Month programming line-up.
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DVR Owners: “From Our Cold Dead Hands”
TV fans, ever more devoted as they age
More than eight out of 10 US digital video recorder (DVR) users surveyed could not live without the devices, according to a July 2008 survey conducted by Consumer Analysis Group for NDS. Respondents also said that DVRs were the second-most-indispensable item of household technology, behind only the mobile phone.
Do ads fit with Mobile User-Generated Content?
Once, long, long ago, advertisers only had to worry what was on the facing page.
YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.
