TV fans, ever more devoted as they age
More than eight out of 10 US digital video recorder (DVR) users surveyed could not live without the devices, according to a July 2008 survey conducted by Consumer Analysis Group for NDS. Respondents also said that DVRs were the second-most-indispensable item of household technology, behind only the mobile phone.
Once, long, long ago, advertisers only had to worry what was on the facing page.
YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.
Leave the scissors at home.
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 study by ABI Research. Only 11% of respondents said such incentives would not influence them.
