Digital Hispanic Ads: More Than a Blip?
Advertisers spent $180 million on display ads to reach the online US Hispanic audience last year, accounting for 4.6% of total Hispanic ad spending in 2007, according to July 2008 data from TNS Media Intelligence.
Technology history was made at the 2008 Summer Olympics in Beijing and Keynote played a role in making it happen. With the unprecedented use of streaming video to inform the US and the world in real time, this year’s games received coverage like never before, and those Web sites that invested upfront in load testing and monitoring performed extraordinarily well given their aggressive complexity, and the extreme popularity of the Web 2.0 enabled sites.
Across 17 markets of the world, well over half the population (58%) do not know what social networking is, according to a study released by Synovate.
In a month in which competition off the field was nearly as heated as on it, Univision’s primetime audience grew by double-digit margins among all key demographics in August 2008 versus the same period in 2007 (+15% among Adults 18-34, +13% among Adults 18-49 and +16% among Total Viewers 2+) while the English-language broadcast networks ABC, CBS, FOX and the CW were down significantly. Most importantly, these results are measured against all viewers, regardless of language, not just Hispanics.
Telemundo announced its NTI results for the month of August 2008. According to Nielsen Media Research data, Telemundo averaged 600,000 Adults 18-49 with a 20% share of the viewers watching the three major Spanish-language broadcast networks in Monday through Friday prime, increasing +8% in delivery (555,000) compared to last year and the only Spanish-language network to gain double-digit growth compared to last month, +14% (526,000). This delivery makes August 2008 the strongest August Telemundo performance in NTI history.
Maya Entertainment will distribute Academy Award and Golden Globe nominee Luis Mandoki’s highly controversial documentary FRAUDE MEXICO 2006 The film opens in Los Angeles, Denver and Phoenix on October 10. The film had a bumpy ride to the screen.
Univision Communications Inc. has selected the MediaOcean sales system to manage its national sales and to transact business electronically.
JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 2008 back-to-school shopping season. As a result, social media has emerged as an important marketing platform as many retailers use the popularity of social networking sites like Facebook to carry-out their marketing campaigns.
