Media

TV fans, ever more devoted as they age

More than eight out of 10 US digital video recorder (DVR) users surveyed could not live without the devices, according to a July 2008 survey conducted by Consumer Analysis Group for NDS. Respondents also said that DVRs were the second-most-indispensable item of household technology, behind only the mobile phone.

Once, long, long ago, advertisers only had to worry what was on the facing page.

YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.