A generation widely defined by mobility, today’s teenagers are now making demands of their mobile devices and, in doing so, redefining what mobility will be in the future, according to a national survey, “Teenagers: A Generation Unplugged,” released by CTIA – The Wireless Association in conjunction with Harris Interactive.
Media
Savvy Mobile ads reach College Students.
yncing up with existing interests is key.
Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.
Savvy Mobile ads reach College Students.
Syncing up with existing interests is key.
Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.
Arbitron’s Testimony to the New York City Council Sparks Response from AHAA.
Yesterday, Arbitron stood in front of the NY City Council and made both inaccurate and contradictory statements.
AHAA would like to reiterate that there is NO issue with the PPM INSTRUMENT. The problem is the METHODOLOGY: the accurate representation of the Hispanic radio listening audience.
Spanish Radio Association responds to concerns about PPM ay NY City Council Meeting.
The Spanish Radio Association was invited yesterday to attend the New York City Council meeting to testify about the adverse effect of the Portable People Meter (“PPM”) methodology on the broadcasting community and the constituents that it serves.
Digital Hispanic Ads: More Than a Blip?
Digital Hispanic Ads: More Than a Blip?
Advertisers spent $180 million on display ads to reach the online US Hispanic audience last year, accounting for 4.6% of total Hispanic ad spending in 2007, according to July 2008 data from TNS Media Intelligence.
2008 Olympics: The Watershed for Online Video?
Technology history was made at the 2008 Summer Olympics in Beijing and Keynote played a role in making it happen. With the unprecedented use of streaming video to inform the US and the world in real time, this year’s games received coverage like never before, and those Web sites that invested upfront in load testing and monitoring performed extraordinarily well given their aggressive complexity, and the extreme popularity of the Web 2.0 enabled sites.
