Once, long, long ago, advertisers only had to worry what was on the facing page.
YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.
Media
Putting Coupons in Mobile Users’ Hands.
Leave the scissors at home.
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 study by ABI Research. Only 11% of respondents said such incentives would not influence them.
Teens are shaping & reshaping Their Wireless World.
A generation widely defined by mobility, today’s teenagers are now making demands of their mobile devices and, in doing so, redefining what mobility will be in the future, according to a national survey, “Teenagers: A Generation Unplugged,” released by CTIA – The Wireless Association in conjunction with Harris Interactive.
