Media

Univision Communications Inc. has selected the MediaOcean sales system to manage its national sales and to transact business electronically.

JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 2008 back-to-school shopping season. As a result, social media has emerged as an important marketing platform as many retailers use the popularity of social networking sites like Facebook to carry-out their marketing campaigns.

Different ways of counting users yield different results.

Five of the world’s 10 largest cities are located in the fast-growing economies of Brazil, Russia, India and China (the so-called BRIC countries), along with four of the five top markets for new mobile subscribers.

Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.

MTV Tr3 takes a tongue-in-cheek look at how Latino and Anglo cultures clash and co-exist in its latest image campaign, “We Get You.” Created in collaboration with the Austin-based comedy troupe The Latino Comedy Project, the campaign explores everyday scenarios that are unique and relevant to young Latinos living in the U.S. and uses humor and wit to show how they live, react and tackle their bicultural lives.