Once, long, long ago, advertisers only had to worry what was on the facing page.
YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.
Media
Putting Coupons in Mobile Users’ Hands.
Leave the scissors at home.
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 study by ABI Research. Only 11% of respondents said such incentives would not influence them.
Teens are shaping & reshaping Their Wireless World.
A generation widely defined by mobility, today’s teenagers are now making demands of their mobile devices and, in doing so, redefining what mobility will be in the future, according to a national survey, “Teenagers: A Generation Unplugged,” released by CTIA – The Wireless Association in conjunction with Harris Interactive.
Savvy Mobile ads reach College Students.
yncing up with existing interests is key.
Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.
