Media

Rising Economies hit Web with Phones.

Different ways of counting users yield different results.

Five of the world’s 10 largest cities are located in the fast-growing economies of Brazil, Russia, India and China (the so-called BRIC countries), along with four of the five top markets for new mobile subscribers.

Hispanic Online Community Behavior.

Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.

MTV Tr3 takes on the clash of Latino Anglo Cultures in new image campaign.

MTV Tr3 takes a tongue-in-cheek look at how Latino and Anglo cultures clash and co-exist in its latest image campaign, “We Get You.” Created in collaboration with the Austin-based comedy troupe The Latino Comedy Project, the campaign explores everyday scenarios that are unique and relevant to young Latinos living in the U.S. and uses humor and wit to show how they live, react and tackle their bicultural lives.

Political Ad Spending More of The Same Hype.

A year and a half ago in anticipation of what undoubtedly would become the greatest impact the Hispanic vote would have on any Presidential Election to date, I began the long and tedious process of trying to convince the folks at the presidential candidate’s headquarters that newspaper advertising would make a great vehicle to advertise their message to Hispanics and secure votes. Together with a colleague, we hit up everyone from Richardson to that long-shot democratic rising star, Senator Barack Obama. By Roger Gonzalez. To view El Blog CLICK on link above.

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