Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.
Media
MTV Tr3 takes on the clash of Latino Anglo Cultures in new image campaign.
MTV Tr3 takes a tongue-in-cheek look at how Latino and Anglo cultures clash and co-exist in its latest image campaign, “We Get You.” Created in collaboration with the Austin-based comedy troupe The Latino Comedy Project, the campaign explores everyday scenarios that are unique and relevant to young Latinos living in the U.S. and uses humor and wit to show how they live, react and tackle their bicultural lives.
Political Ad Spending More of The Same Hype.
A year and a half ago in anticipation of what undoubtedly would become the greatest impact the Hispanic vote would have on any Presidential Election to date, I began the long and tedious process of trying to convince the folks at the presidential candidate’s headquarters that newspaper advertising would make a great vehicle to advertise their message to Hispanics and secure votes. Together with a colleague, we hit up everyone from Richardson to that long-shot democratic rising star, Senator Barack Obama. By Roger Gonzalez. To view El Blog CLICK on link above.
Mega TV to launch in Puerto Rico.
Spanish Broadcasting System, Inc. announced hat Mega TV will launch on WSJU-TV Channel 30, the network’s newest affiliate in Puerto Rico, pursuant to a retransmission agreement entered into between SBS and WSJU station owner, AERCO. The agreement allows island residents to enjoy Mega TV’s high quality programming via over-the-air, as well as all cable and satellite systems serving Puerto Rico. The launch will take place on Monday, August 25th.
86 % of visitors to healthcare facilities recalled ads from waiting rooms and treatment areas.
Eighty-six percent of those exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media Network study by Arbitron Inc.
