“I heard it through the grapevine…” or maybe on my mobile phone.
The music industry is learning a hard lesson: The mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.
Media
Arbitron PPM – preliminary radio ratings data from the Los Angeles .
Arbitron Inc. has released the first preliminary radio ratings from the Los Angeles Portable People Meter radio ratings service.
5Th Annual ‘Premios Juventud’ Awards show on Univision Rocks and ‘Saves the Planet’.
“Saving the planet” while putting on a dazzlingly entertaining show were the dual objectives of the fifth edition of Univision’s “Premios Juventud” youth awards show presented LIVE from the BankUnited Center at the University of Miami.
Deloitte Study: Enterprise Value of Online Communities yet to be Realized.
A Deloitte survey of companies sponsoring online communities indicates that enterprises have begun to effectively use social media tools and online communities to engage with customers and employees for brand discussions, idea generation and product discovery. However, the survey also indicates that while these online initiatives are having a positive impact, enterprises have not yet harnessed the true potential of these communities.
