Media

Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement.

Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular.

Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.

A comprehensive review of television advertising practices by alcohol companies from 2001-2007 finds an increase in youth exposure to alcohol advertising and relatively few industry- sponsored “responsibility” ads. The new study, released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, evaluated advertising trends and identified the best and worst brands with regard to youth exposure to alcohol.

ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are.