Last week in New York Nielsen and IAG presented the initial finding of their Hispanic Television Engagement study. Offering the composition of their sample and some topline highlight.
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Cesar Pizarro retires from El Nuevo Herald.
Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement.
Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular.
Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.
