Media

Tu Ciudad magazine closure.

Emmis Publishing, the parent company of Tu Ciudad magazine, has suspended the publication and business effective Thursday, June 12th, 2008.

DMA- The Integrated Marketing Media Mix’ Report.

The Direct Marketing Association (DMA) released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.

Alternative Out-of-Home Media Forecast 2007-2011.

Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes.

1.2 Billion Mobile Subscribers.

Simply gigantic.

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world’s population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.

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