ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are.
Media
Setting a date again!
The legal encounter between Televisa and Univision has once again been postponed to October 14, 2008.
Insiders speculate that the date might never happen or might be moved again, while a the parties work through their ‘Marriage Crisis’.
Tu Ciudad magazine closure.
Emmis Publishing, the parent company of Tu Ciudad magazine, has suspended the publication and business effective Thursday, June 12th, 2008.
DMA- The Integrated Marketing Media Mix’ Report.
The Direct Marketing Association (DMA) released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
Alternative Out-of-Home Media Forecast 2007-2011.
Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes.
