Emmis Publishing, the parent company of Tu Ciudad magazine, has suspended the publication and business effective Thursday, June 12th, 2008.
Media
DMA- The Integrated Marketing Media Mix’ Report.
The Direct Marketing Association (DMA) released “The Integrated Marketing Media Mix,” a report designed to fill the gap between how marketers use media in integrated campaigns and their growing importance within the greater direct marketing community.
Alternative Out-of-Home Media Forecast 2007-2011.
Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes.
1.2 Billion Mobile Subscribers.
Simply gigantic.
Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world’s population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.
Arbitron announces restart of commercialization of Portable People Meter Ratings Services.
Arbitron Inc. announced that it will resume the commercialization of its Portable People Meter radio ratings service in eight markets.
Retail email rendering Benchmark Study.
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), announced the release of its “Retail Email Rendering Benchmark Study.” The new study examines the email design practices of 104 top online retailers tracked via RetailEmail.Blogspot , and examines their performance in an images-off email environment. It also includes the results of a survey of 472 marketers regarding rendering issues, conducted in conjunction with SubscriberMail, the sponsor of this study.
