Media

Build it and they will come. While penetration is still low – iPhone users make up just 0.5% of the total mobile subscriber base – it has forever changed mobile media consumption. Nielsen Mobile reveals just how this highly anticipated device has been reshaping the consumer mobile and media experience. Passing fad it is not. Who would have ever guessed we could want so much from a phone?

Teens write a lot, but they do not think of their emails, instant and text messages as writing. This disconnect matters because teens believe good writing is an essential skill for success and that more writing instruction at school would help them.

Interep’s Hispanic Independent Television Sales (HITS) announced at a New York event that it has launched the HITS Network, a national platform of the leading Hispanic cable and satellite networks across the country.

Spanish Broadcasting System (SBS)announced that it has signed a retransmission agreement with WSJU-TV, Channel 30, starting August 25th and making the station the newest affiliate of Mega TV in Puerto Rico. The agreement now makes Mega TV’s high quality programming available throughout the island to Puerto Rican residents. Mega TV programming is also broadcasted through cable and satellite systems in Puerto Rico.

DIRECTV Más, DIRECTV’s Spanish- language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media in New York today. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

At its Upfront ’08 presentation, ESPN’s Spanish-language multimedia brand, ESPN Deportes, announced impressive distribution gains and presented the advertising community with a host of new ideas and creative content demonstrating the network’s commitment to innovative multiplatform programming across its television, radio, online, print and wireless properties.

Univision Communications Inc. today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success.

At its first upfront, 14-month-old V-me proved why it is the fastest growing Hispanic TV network in the US. During the upfront event held today at New York City’s Samsung Experience, the network unveiled its rapidly growing distribution, advertising opportunities and its 2008-2009 programming season, featuring a mix of high-energy, smart, engaging content for all members of the Hispanic household.

Advertisers gathered at the MTV Tr3s upfront held in New York City to learn more about tapping into the growing and increasingly influential Latino youth segment by learning how to “speak Tr3s,” the language of young Latinos that is very different from their non-Latino counterparts.

Eleven years after launching as the first national Spanish-language sports network in the United States, Fox Sports en Español has not only evolved into the most dominant sports network in Spanish-language cable television, but stands as the country’s most widely-distributed sports brand with its multi-platform assets. The network hosted its eighth upfront presentation today before an audience of nearly 1,000 media and advertising professionals at Cipriani in New York City. Fox Sports en Español unveiled key programming properties, and its extensive brand capabilities for the year ahead.