DIRECTV Más will unveil its latest Spanish-language programming and advertising campaign to the press.
Media
Fundamentals of Mobile & Mobile Marketing
This white paper is intended to provide an overview of the mobile marketing options available to marketers today.
Mobile Marketing Association publishes Global Mobile Advertising Guidelines.
The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
It’s a Phone, It’s a Computer, It’s a TV…It’s where the Future of Mobile is headed.
It’s all right there in your pocket: Control over your bank accounts. Your complete music library. Full access to the Internet and email. Real-time TV shows. Movie and restaurant reviews and the directions to get there. Oh, and a full-featured telephone.
For most of us, the tool that gives us all this functionality is a personal computer. But soon — perhaps not this year, but maybe next, and definitely by 2010 — a significant portion of the world’s three billion mobile phone users will be able to effortlessly do all this and more right from their cellular phones.
